Meta Description: Discover the best techniques for choosing high-value "money" keywords to enhance your keyword research strategy. Explore the four vital considerations—relevance, conversion potential, search volume, and rankability—to boost targeted traffic and improve SEO.
Keyword research is the cornerstone of every effective SEO plan when it comes to increasing organic traffic to your website. The keywords you target dictate your site’s visibility in search engine results, which ultimately determines how much traffic you attract. The more relevant your keywords are, the higher the likelihood that search engines will rank your pages, making your site discoverable to potential customers. Not all keywords are equally effective; targeting the wrong ones can result in a significant waste of time, effort, and resources.
In this post, we’ll cover four vital considerations when selecting "money" keywords for keyword research. These keywords are not only relevant to your audience but also have the potential to convert visitors into customers. Focusing on the right keywords allows you to enhance your SEO strategy, driving more traffic and increasing the overall success of your website.
Money keywords are high-intent search terms that indicate a user is ready to make a purchase, sign up, or take a profitable action. These differ from informational keywords like “what is email marketing” because money keywords show buyer intent—think “best email marketing service for small business.”
Not all traffic is created equal. Here's why money keywords are crucial:
They attract ready-to-buy users
They drive higher conversion rates
They help prioritize your content and PPC campaigns
They increase ROI from SEO efforts
Now that you understand their importance, let’s explore the four essential factors to consider when selecting these golden keywords.
There are generally four types of intent:
Informational: “What is a VPN?”
Navigational: “NordVPN login”
Transactional: “Buy VPN for PC”
Commercial investigation: “Best VPN for gaming”
Buy
Discount
Best
Compare
Top
Deals
Near me (for local businesses)
Use tools like Ahrefs, SEMRush, or Google Search to study the top-ranking pages. Are they product pages? Reviews? Sales pages? This reveals the dominant search intent.
It’s tempting to chase after high-volume keywords, but many are dominated by big brands. Finding the right keyword means balancing its search volume with how competitive it is.
Use SEO tools: Ahrefs, Moz, and Ubersuggest show keyword difficulty scores (0–100).
Manual check: Google the keyword and review the top 10 results. Are they from major sites like Amazon, Forbes, or TechCrunch? It might be tough to break in.
Check backlink profiles: Strong backlinks on top-ranking pages usually mean higher difficulty.
If you're just starting out, it's best to target keywords that have:
Low to medium difficulty (KD under 30)
Decent search volume (at least 100–1,000 monthly searches)
Clear buyer intent
A keyword’s profitability depends on more than just volume. Ask:
Would someone searching this be ready to buy?
Does this keyword align with a product or service I offer?
Are advertisers bidding on it in Google Ads?
High cost-per-click (CPC) values
Presence of Google Shopping ads
Appearing in affiliate product reviews
| Keyword | CPC | Intent |
|---|---|---|
| “Best credit cards for cashback” | $25+ | Commercial |
| “Buy ergonomic office chair” | $15+ | Transactional |
| “Top SEO services USA” | $20+ | Commercial |
These keywords show intent and profit potential—ideal for monetizing your SEO strategy.
Even if a keyword is low competition and high CPC, it’s useless if it’s not relevant to your business.
Ask yourself:
Does this keyword solve a problem my product/service addresses?
Can I create content that naturally and authentically targets this term?
Will this attract the right audience?
If you sell email marketing software, targeting “free email templates for birthday” may bring traffic, but it might not convert. Instead, focus on “best email marketing software for small business” or “email automation tools for ecommerce.”
Use the “content-to-offer” match test. If someone lands on your page from that keyword, is your offer the logical next step?
On-Page Optimization Checklist:
✅ Use the primary money keyword in:
The title
The meta description
The URL slug
The first 100 words
At least one H2 heading
Organically weave the keywords into your content, targeting a density of 1–2%.
✅ Sprinkle in LSI (Latent Semantic Indexing) or secondary keywords, such as:
“High-converting keywords”
“SEO keywords with buyer intent”
“Keyword research for conversions”
✅ Include internal links to related content or product pages
✅ Use structured data (schema markup) for reviews, product pages, etc.
Google Keyword Planner – Free and useful for CPC data
Ahrefs Keywords Explorer – Great for KD, traffic potential, and SERP analysis
Ubersuggest – Budget-friendly with competitive metrics
SEMRush – Advanced features like keyword gaps and competitive analysis
AnswerThePublic – Helps brainstorm intent-based long-tails
One of the most critical factors when selecting keywords is relevance. Your keywords should directly align with the theme of your website, ensuring that they attract visitors who are actively looking for the products or services you offer. For example, if your website focuses on golf, targeting keywords unrelated to golf, like "fitness" or "tech gadgets," would not be effective.
SEO rankings are driven by the goal of delivering the most valuable and relevant content to users. When your keywords don’t match your site’s content, search engines may struggle to rank it well.
User Experience: Relevant keywords help attract users who are genuinely interested in your content, improving engagement and reducing bounce rates.
Conversions: Focusing on niche-specific keywords helps draw in users who are primed to engage—be it subscribing, buying, or reaching out.
The next vital consideration when selecting keywords is their probability of conversion. This refers to the likelihood that users who search for those keywords will take a desired action once they land on your site. For example, someone searching for "how to start a blog" might be more inclined to download a guide or sign up for a course compared to someone searching for a more general term like "blogging."
Long-tail keywords, which are phrases made up of three or more words, often result in higher conversion rates due to their increased specificity. Long-tail keywords frequently indicate a higher stage of the searcher's decision-making or purchasing process. Here are a few examples:
Short-tail keyword: "buy shoes"
Long-tail keyword: "buy running shoes for women"
Your chances of converting are increased because long-tail searchers are typically further along in the purchasing process.
Clarify the goal: Ascertain the main reason for the client's search inquiry. Are they looking to gather information, buy something, or find a solution to an issue? This can help you identify the keywords that have the highest chance of generating conversions.
Use Keyword Modifiers: Keywords with words like "buy," "order," "best," or "review" often show that the user is ready to act.
While targeting highly relevant and conversion-friendly keywords is essential, you also need to ensure that those keywords have enough search volume to drive traffic. Finding the ideal balance between search volume and keyword competition is essential for success. Choosing keywords with too low a volume might not be worth your time, while highly competitive keywords might be too difficult to rank for, especially for new or small websites.
Google Keyword Planner: This free tool from Google allows you to search for keywords and see their average monthly search volume. You’ll discover fresh keyword suggestions you likely hadn’t considered.
Use Long-Tail Keywords: These often have lower search volumes but also face less competition, providing a great opportunity for new websites to rank more easily.
The final consideration when selecting your "money" keywords is rankability. Even if a keyword is highly relevant, conversion-focused, and has decent search volume, it’s essential to evaluate whether you can realistically rank for it. If the keyword is already dominated by established, authoritative websites, your chances of reaching the top search result pages (SERPs) will be slim, especially if you're just starting out.
Search for the Keyword on Google: A simple way to gauge competition is to search for the keyword and observe the number of results. If the search results show tens of thousands or even millions of pages, ranking for that keyword could be difficult.
Analyze Competitors: Look at the top-ranking websites. Are they authoritative sites with high domain authority? If so, consider targeting less competitive keywords or long-tail variations.
The fewer the number of competing pages, the higher your chances of ranking at the top. A good rule of thumb is to aim for keywords with fewer than 30,000 competitors.
Relevance is key—make sure your keywords align closely with your site’s content and target audience.
Focus on keywords with a high probability of conversion, particularly long-tail keywords.
Target keywords with adequate search volume to ensure sufficient traffic potential.
Assess rankability by checking the level of competition and the chances of outranking established sites.
Effective SEO starts with solid, well-executed keyword research. By considering relevance, probability of conversion, search volume, and rankability, you can identify the best "money" keywords that will drive targeted traffic to your site. Although it requires time and effort, investing in quality keyword research will yield long-term results by helping you rank higher in search results, attract more visitors, and ultimately convert them into loyal customers.
Ready to supercharge your SEO strategy? Start conducting thorough keyword research today! If you need help with selecting the best keywords for your business, feel free to contact us. Partner with us to elevate your website to new heights!
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