Four Vital Considerations When Selecting "Money" Keywords for Keyword Research

Four Vital Considerations When Selecting "Money" Keywords for Keyword Research | Since keywords are what people use to find websites and what search engines use as the foundation for their rankings.

Four Vital Considerations When Selecting "Money" Keywords for Keyword Research. Keyword research is vitally crucial to the success of any website.

The likelihood that search engines will rank the pages on your website highly for your target keyword increases with good keyword research, while ineffective keyword research (which frequently translates to no keyword research) will condemn your website to the bottom of the search engine results pages.

The more traffic your website receives, the more search engine exposure is a major role in getting targeted search referral visitors. Clearly, doing keyword research is worthwhile.

Make sure the keywords your study identifies match the following four essential requirements (list them in the order they appear) to ensure you get the most out of your keyword research and, in turn, boost the volume of targeted traffic to your website:

1. Pertinence

Because relevance is essential to both search engine rankings and the happiness of your end users, your keyword research time and effort must be concentrated on identifying keywords that are relevant to your area (which, in turn, is obviously good for conversions).

You won't be doing yourself any favours if you choose to target non-golf-related keywords if the overall theme of your website or blog is golf.

2. Probability of Conversion

You should spend time and energy on your keyword research to make sure that the people who use the keywords you target are strongly motivated to take some sort of action:

• Select a link.

• Obtain a report

• Join a list or pay a fee.

• Request additional details

• Visit or call your establishment

• Online purchases

Long-tail keywords, or keyword phrases made up of two, three, or more keywords, typically have greater conversion rates, according to studies. The explanation is straightforward: long-tail keywords tend to be more precise than single-word ones and frequently indicate a "chance to convert."

Four Vital Considerations When Selecting "Money" Keywords for Keyword Research

In contrast to a shorter keyword phrase like "keyword research," a long-tail keyword phrase like "download free keyword research software" is plainly more likely to result in a conversion.

Therefore, even if long-tail search traffic is smaller than search volume for more general keywords and phrases, those who use them in their search queries are typically motivated to act.

3. Search Volume 

Your keyword research time and effort must be focused on finding keywords that have a sufficient number of people using them in their search queries every month, unless for some reason you don't want or need an audience for your website or blog (what constitutes "a satisfactory number of people" is, of course, up to the individual and depends on his/her objectives).

Go to Google's Keyword Selection Tool and perform the following steps to discover the raw monthly search volumes for the terms you're investigating:

• Name the nation or region you're aiming for.

• Choose a language

• Enter the search terms you're using.

• Fill out the captcha.

• Select "Get Keyword Ideas" from the drop-down menu.

You should choose "phrase match" as the match type when Google returns the initial results since it will yield a far more useful number - for our needs - than the default "wide match." This will help you focus on specific keyword suggestions.

Four Vital Considerations When Selecting "Money" Keywords for Keyword Research

Remove any keywords whose volume of "phrase match" searches is significantly less than the "acceptable number of individuals" your keyword research indicates you require.

4. Rankability, 

Since you can only acquire search referral traffic if you rank at or near the top of the search results, the final factor your keyword research must concentrate on is whether there is a realistic possibility that you may attain a high ranking for the keywords you're trying to target. Period.

The "rankability" of the keywords you're researching can be determined in a number of fairly complex ways, but for the sake of simplicity, we're going to stick with a quick-and-dirty approach that many people frequently use: the number of other web pages that are "competing" for the same keywords that you're researching. For this,

• Go to the homepage of Google on your browser.

• In the query bar, type one of the search terms you're interested in (make sure you do a "phrase match" search by enclosing the keyword in quotes)

• press the search icon

You have a good chance of obtaining the top ranking for the keyword you searched for if there are fewer than 30,000 "competing" web pages overall, which will be shown just below the query bar on the search results page (it goes without saying that the lower the number of competing web pages, the better your chances are of achieving a top ran

king for a particular keyword).

Four Vital Considerations When Selecting "Money" Keywords for Keyword Research

This level of keyword research may take more time and effort than you're used to investing, but it will pay off in the form of steadily higher search engine rankings for well-known keywords that are used by people who are typically more motivated than most to take some kind of action after finding your website through their search.