Salesforce Commerce Cloud

Salesforce Commerce Cloud | Five Things You Should Know About Salesforce Commerce Cloud

Major global retail companies such as Adidas, Burton, Puma, and Lacoste use Commerce Cloud, which was previously known as 'Demandware' until it was recently acquired by Salesforce.

Is it, however, the best ecommerce option for your company? Richard Jackson, the leader of Inviqa's ecommerce practice, sat down with us to talk about the five things you should know about Commerce Cloud (but were afraid to ask).

Salesforce Commerce Cloud

1. What is Salesforce Commerce Cloud, and how does it work? Salesforce Commerce Cloud is a cloud-based software-as-a-service (SaaS) ecommerce solution that is extremely scalable.

It has best-in-class features and capabilities that have been created and polished over many years to give an ecommerce experience that is highly optimised.

The platform's main selling point is that by providing ecommerce as a SaaS solution, it relieves your company of the burden of maintaining a technical roadmap – or finding out how to stay ahead of the curve in terms of best practise ecommerce capabilities.

The reasoning behind this is that Salesforce Commerce Cloud is always expanding and refining its features and functionality to stay up with the quick pace of change in the ecommerce industry, ensuring that you always have the best-in-class feature set.

2. Is it appropriate for any type of business?

Salesforce Commerce Cloud is targeted at brands and merchants looking for best-in-class B2C functionality in a single platform. Consumer brands and B2C retailers will find the solution to be an appealing option.

The solution's core notion is to allow your company to focus on what it does best: trading the platform as hard as it can without having to worry about some of the issues that come with non-SaaS ecommerce platforms, such as stability, scalability, or managing a technical agency, team, or plan.

Always keep in mind that you should select the option that best meets your company's objectives. After all, when it comes to ecommerce, there is no such thing as a one-size-fits-all solution.

3. What are its most notable characteristics?

The platform includes a number of market-leading capabilities in terms of fundamental functionality – far too many to list here. Instead, consider some of the features of the platform that can make it a suitable fit for your retail operation:

• Upgrades that are seamless. Salesforce, as a software-as-a-service platform, is constantly introducing new features in the background.These can be accessed through the administrative panel, with little or no technical assistance required on your part.

• Scalability. Salesforce Commerce Cloud, as a cloud-based system, can handle high demand and traffic spikes without requiring you to plan ahead of time. If demand spikes unexpectedly, the platform scales discreetly in the background, requiring no interaction.

• A collection of cloud-based services. You may now incorporate a number of complementary CRM and marketing SaaS services into your solution set as part of the Salesforce family.

• Salesforce has created a product roadmap. If you think Salesforce Commerce Cloud is a compelling offer, you'll probably be satisfied with Salesforce's Commerce Cloud roadmap. It's another thing you won't have to worry about, allowing you to concentrate on using the solution's features and functionalities to boost your site's sales and growth.

4. What is the licensing structure?

The cost of using the platform is calculated as a revenue share, which means that the client effectively funds the platform from OPEX rather than CAPEX budgets, avoiding hefty 'upfront' licence charges.

Salesforce's Shared success' model, in which the company's financial success is tied to the development of the client's revenue, is an attractive approach. This structure, however, may not be appealing to all business owners.

5. What are the limitations of the solution?

Organisations with significant product profit margins from which to cover the licence fee are most interested in the revenue share model.

This business model, on the other hand, is less suitable to high-volume, low-margin merchants or B2B businesses, where margins are generally significantly narrower.

Because the feature roadmap is mostly focused on what the majority of B2C retailers would find interesting, the SaaS aspect of the solution may not be a good fit if your organisation has non-standard or niche business models or consumers. If you don't include that in your requirements, the roadmap is unlikely to meet your demands.

Salesforce Commerce Cloud Support

To enhance our offering of ecommerce solutions, Inviqa chose Salesforce Commerce Cloud as a crucial strategic technology partner. We can collaborate with organisations like yours to examine the methodology and best-fit technology to help you reach your commercial project goals, as we do with our other important commerce technology partners, such as Magento Enterprise and Spryker.

Customer journey that is unified and multichannel. Retailers should be able to service clients on mobile devices, customer websites, in shops, on social media, and so on, regardless of technology or regulation.

Customers should be able to purchase things online and return them in store, as well as report service difficulties on social media platforms and expect that information to be visible to a contact centre employee.

Integration of customer data Companies must be prepared to integrate data from multiple channels and touchpoints, given the growth of channels that generate this customer data. Einstein is now included in data integration.

Einstein's predictive capabilities allow it to make purchase recommendations to an online shopper based on previous behaviour, even if the consumer is not logged in as a regular client.

Commerce Cloud can also use Einstein's ability to pull in social and multimedia-based data to further flesh out consumer profiles and preferences, and hence create predictions about their future behaviour.

Inviqa provides a complete system integration solution, beginning with a discovery that identifies your company's highest-value, commercially-focused activity plan.

From there, we'll help you with everything from platform selection to solution design and build – including creative creation and execution – to ongoing site performance optimization, enhancement, and support.

FAQ

1. What is Salesforce Commerce Cloud, and how does it work?

Commerce Cloud is a multi-tenant, cloud-based commerce platform that enables organisations to create intelligent, unified purchase experiences across all channels — mobile, social, online, and store — for their customers.

2. Is Salesforce Commerce Cloud a Content Management System (CMS)?

Salesforce CMS is a hybrid content management system. It combines the benefits of a connected CMS for some of the platform orgs you might be working on (for example, Community Cloud), as well as a decoupled experience for delivering that content to other platforms.

3. Is Demandware the same as Salesforce Commerce Cloud?

Demandware was founded in 2004 and was purchased by Salesforce in 2016 for $2.8 billion. Salesforce Commerce Cloud was the company's new name after that.

4. Who makes use of Salesforce's ecommerce platform?

Amazon.com, Inc., a US-based retail company with 1335000 workers and $386.06 billions in revenue, and Costco Wholesale Corporation, a US-based distribution company with 288000 employees and $195.93 billions in revenue, are two companies that use Salesforce Commerce Cloud for eCommerce.

5. Is there a distinction between a sales cloud and a commerce cloud?

Sales Cloud is a web-based application that allows you to see, track, and report on sales operations. Service Cloud - An application built on communication and customer experience to assist customers in their purchasing trips. Commerce Cloud - for B2B and B2C businesses, focused on purchase experiences across all channels.

6. What makes Shopify and Salesforce so different?

On all of Shopify's pricing levels, you get unlimited storage. You may store as much data as you need on Shopify's cloud, so you can rest assured that the information on your website is secure. Salesforce's Professional plan includes a total storage data limit of 10.2 GB, with a maximum of 10 users.

7. Why is Salesforce's content management system called Hybrid CMS?

Salesforce CMS is a hybrid content management system, which means your team can develop content in one place and distribute it to any digital touchpoint. This also implies it works whether Salesforce or another system is used to power the experience.

8. Is the Salesforce Content Management System a part of the marketing cloud?

The shareable assets are provided by Salesforce CMS. This is a Salesforce functionality. Content Builder is a Marketing Cloud feature. Content Builder is a tool that allows you to organise all of your Marketing Cloud assets in one place.

9. What is the Salesforce Content Management System (CMS) and how does it work?

Salesforce CMS is a hybrid content management system that allows you to curate and distribute information while also managing many language versions and controlling who generates what. Create, manage, and deliver content from a single location with Salesforce CMS, and then share it across different channels.

10. What programming language does Salesforce Commerce Cloud use?

In this system, we have three main languages: ISML (International Standard Markup Language) is a markup language for views. - Digital Script (. ds): A Javascript-based server-side scripting language that is used throughout the platform.