How SMBs Can Increase ECommerce Revenue | eCommerce is the Ultimate market-level tool forHow SMBs Can Increase ECommerceRevenue.
However, cyber mall occupancy alone does not guarantee long-term commercial success. Instead, the next generation of site functionality and ultra-reliable, highly responsive site performance are the materials needed to increase eCommerce revenue.
Retailers with deep pockets will benefit from a fixed market because they have the money to develop the next generation of site functionality and to create and maintain an eCommerce platform capable of providing the full effect of this activity to every site visitor.
How SMBs Can Increase ECommerce Revenue
In fact, the options today offer more options that will help small businesses equalize the competitive field. With today's web hosting environment - optimized for the next generation of e-commerce - platform investments are reduced to a fraction of the cost of owning and maintaining an eCommerce site individually.
With this approach, small retailers will gain significant market equalizer, which will enable them to compete effectively with their larger rivals.
How SMBs Can Increase ECommerce Revenue
In this article, we will outline the direction of next generation e-commerce sites and also highlight how web hosting can dramatically reduce the IT costs required to effectively support next generation ecommerce. As a result, SMBs can increase e-commerce sites and reduce their IT costs simultaneously.
1. Activity that reflects the in-store shopping experience and
2. Activity that creates a distinctive online shopping experience.
360 ° Product Views - Physical separation between shoppers and products is one of the drawbacks of e-commerce. Products such as books and DVDs - physical touch is not a decision variable - are two products that sell well through the e-commerce channel.
Other products such as clothing can benefit from physical contact. And even though clothing is sold online, the lack of physical contact makes it easier to shop online but buy in store.
Next-generation e-commerce sites will work harder to turn the online shopping experience into an online shopping experience by showcasing the product in user-controlled 360 views.
In this method, the shopper gets a great perspective on the look of the product, similar to the in-store buyer behaviour such as holding and rotating the product for closer inspection.
How SMBs Can Increase ECommerce Revenue
Layered Informational Mini-Screens - In the current generation of e-commerce sites, buyers usually click through several full screens to gain in-depth knowledge about the product being considered. This site directs the shopper back and forth navigation to revisit design information.
Consequently, the full breadth of information requested for a purchase decision is rarely on a single screen. Next-generation e-commerce sites offer mini-screens that overlap on the initial product screen, allowing shoppers to zoom in and out on relevant product details, and in the process, never lose touch with the evaluated product.
Early Warnings on Product Availability - A strong advantage of e-commerce is the ability to display a full range of products and product features. The inventory costs and space constraints of brick and mortar stores are equally challenging to this capacity.
At the same time, product display on an e-commerce site without availability status can be frustrating for shoppers, especially those who have taken the time to load their shopping carts only to be informed that one or more products or specially designed product availability will be delayed.
This scenario is minimal in in-store shopping as the inventory range is directly visible to the shopper.
On the next generation of e-commerce sites, you can provide product availability status to the shopper throughout the shopping and selection process.
By presenting product alternatives when availability is delayed - which is designed as an option in site design - allows buyers to balance their desire for product instant and choice range.
Streaming Video - Brick and mortar stores naturally control the contextual presentation of their products, limiting shoppers' perception of product and imagination and possibly actual product benefits over in-store displays and the creativity of exterior advertising (print, audio). , And video).
How SMBs Can Increase ECommerce Revenue
On the next generation of e-commerce sites, streaming video takes contextual presentation to a whole new level, with streaming video mini-clips identifying useful product features in multiple real-world contexts.
Streaming video not only stimulates shoppers' imagination, but also strengthens the intent to buy, which is also effective in cross-selling other products and optional features, providing valuable ways to increase sales volume and revenue growth.
Live Chat - An ecommerce site launched with LiveChat can solve shopper questions or site usage issues on the spot. As a result, these sessions contribute to the reduction of random purchases and abandoned shopping carts as well as repeated visits. Live chat offers two specific benefits:
(1) the on-demand availability of sales representatives allows for faster and more efficient customer communication than serving customers in most brick and mortar settings;
And (2) sales reps who have fingerprint access to a wide range of product information and are generally professionals with better production knowledge. With the advent of VoIP (Voice over IP) on the next generation ecommerce site, live chat extends from text exchanges to more personal voice conversations.
How SMBs Can Increase ECommerce Revenue
Text and voice communication also increase the reliability and cost of premium customers and can transform occasional customers into regular customers if both text and voice communication are used strategically and supported.
Personalized sales assistance - In addition to product professionals, online sales representatives can also become dedicated customer assistants.
Equipped with real-time knowledge of customer identification, profile and past online and in-store purchases, these sales representatives can personalize and enhance the customer's shopping experience.
Although similar personalization is possible in brick and mortar settings, location and personal relationships limit the number of customers who can adopt this personalization. E-commerce does not suffer from similar limitations.
This next generation e-commerce activity is not free. Clearly, there are costs to developing, testing and implementing.
How SMBs Can Increase ECommerce Revenue
We believe these costs are inevitable for retailers who are serious about maximizing their e-commerce revenue.
The costs of an eCommerce platform that can provide the full effect of this functionality to every site visitor are equally important, but not always fully considered. In our view, scrimping on the platform can have serious e-commerce revenue implications.
One of the most important is to avoid creating a platform that will lead to an uninspired shopper. For example, if functionality does not work to its full potential - either through slow response, jerky video or voice quality instability - the net result is that shoppers will leave the eCommerce site and return.
To avoid this scenario, companies today need to have world-class Internet-connected data centers and web servers. To achieve world class, multiple components are a must. Lack of any of these can damage e-commerce capabilities.
Repeated and high scalable web servers - adapt to all scenarios of maximum visits and minimize server downtime risk.
How SMBs Can Increase ECommerce Revenue
Physical and cybersecurity - Protects e-commerce platform and customer personal information (e.g. credit card numbers) from interception and theft respectively.
Wideband and unwanted access between data center and internet - Access congestion is directly related to slow response times and poor shopping experience. Furthermore, as rich media is added to the site, higher bandwidth levels are required.
Data Center Utilities - Air conditioning, heating and electrical power are just as essential as web servers. Failures in these systems are a disaster for the health of any business.
End-of-the-clock administration - without flawless activity and expert insight, none of the previous points make sense. This flawless implementation undermines the benchmark of the next generation e-commerce and any less e-commerce capability and wastes investment in the next generation e-commerce activity.
The good news is that the price of these platform components should not be a barrier to the next generation of e-commerce and the benefits it offers retailers: higher revenue and better customer loyalty.
From our analysis, SMBs can reduce their IT costs associated with ecommerce by up to 75% by using high quality web hosting as opposed to your own way of owning and operating these platform components.
E-commerce has proven to be an effective sales and customer relations channel for many businesses. However, the lack of innovation in site functionality and the world-class platform that provides this functionality delivers disappointing eCommerce results.
How SMBs Can Increase ECommerce Revenue
For many businesses, the combined price tag is high for both functionality and platform. To achieve the goal of increasing e-commerce
The end
Web hosting offers IT cost savings in e-commerce
How SMBs can create a unique online shopping experience
This functionality also reduces the chances of shoppers leaving without making a purchase.
How SMBs reflect the in-store shopping experience
The direction of the next generation e-commerce activity will suit two categories:
SMB is the next generation e-commerce site to increase revenue
The top web host there is currently supporting 22,000 customers and hosting over 1.4 million e-commerce sites. It has proven to be the best in reducing IT costs. The company is called The Bennet and it is well suited to be a partner of the SMB platform for next generation e-commerce.
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